Activators of brand experiences.
BUSINESS DEVELOPMENT + ACCELERATION
Harnessing our experience in bringing concepts to market, we work step-by-step with our clients to develop dynamic concepts guaranteed to generate revenue. We ensure the concept is in line with the brand’s desired position in the market, develop a strategic plan for a successful launch, and carry it to completion. We provide conceptual, operational, and financial guidance, recommending high-level strategies that enable our clients to have a unique competitive edge and a successful new business initiative.
BRAND STRATEGY + DEVELOPMENT
Analyzing how our client’s brand is currently received in the market, we bring clarity to how the brand should be perceived, and develop a roadmap for it to get there. We oversee the activation of the brand and drive our client’s desired message through advocating, campaigning, and engaging their customer base to create a synergistic and memorable brand experience. We facilitate strategic partnerships that complement our client’s brand and offer mutually-beneficial strategic relationships that advance cross-functional growth initiatives. We partner with them throughout the entire process, guaranteeing that all brand elements speak to the holistic brand voice, and recommend methods to evolve and scale successfully.
Revenue Stream Identification + Diversification
Positioning our clients for ultimate financial success, we help businesses and brands identify, maintain, and diversify streams of revenue. We work closely with our clients to realize the full benefit of diversification through maximizing their use of resources and utilizing them to their full extent. TRC assists our clients in avoiding a dependence on any single revenue source to stabilize their financial position in order to reduce the risk of a financial crisis and accelerate business growth. Together we explore whether tactics such as horizontal diversification, with the addition of a new product or service, or a vertical leap into a new market segment will generate the highest growth potential.
MARKETING STRATEGY
Combining digital media with traditional marketing channels, and experiential activations, our team works to develop and execute clearly-defined marketing strategies for our clients that best positions their brand within their distinct market segment. We approach each marketing case through a data-backed lens, keep a pulse on all current initiatives, monitor their effectiveness, ultimately informing our clients where to target their resources for optimal success. We offer consultation that diversifies the brand’s exposure through video, audio, and photographic productions, putting the envisioned brand experience in motion.
CREATIVE TALENT RECRUITMENT
Partnering our clients with our networks, we help them fill the gaps in their creative talent needs. We have a vetted roster of creative talent and service providers that specialize in different aesthetics as well as industries that we can pull from to quickly to find our clients skilled creative, marketing, social media, and PR, talent on a contract, freelance, or full-time basis. We work to create synergy amongst different sectors and networks to create cross functional teams and establish meaningful connections.